Duration: 7 min.
Welcome to the “Content to Drive Traffic Your Way” video lesson intended to outline some of the many ways to add content to your site to make it more searchable. This is the final lesson in the “Digital Marketing” series, which explains methods and best practices of digital marketing. In this lesson, the viewer will learn about creating content to increase searchability through mediums such as blogs, articles, webinars, and more. The lesson also covers how to drive traffic externally as well as paid methods of driving traffic. (Keywords: SEO, search engine optimization, authority sites)